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"This book is excellent. It will be of great help to all those interested in learning more about the Latino market and the Latino population. I myself plan to use it in my classes."
Guillermo Gibens, Ph.D.
Massachusetts College of Liberal Arts
North Adams, MA
"The book is written at an appropriate level of understanding for the novice as well as the seasoned practitioner who may not be familiar with this market. It is certainly a book that will offer much to those interested
in reaching this growing market in the world."
Virginia Kreimeyer, APR
Major, USAF (Ret.)
"Wonderful. A great resource, but also suitable for marketing execs needing a good primer."
Lisa Skriloff
President, Multicultural Marketing
Resources, Inc.
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The 2000 Census revealed Hispanics are the largest U.S. minority. 19 Hispanic market experts tell you what to do about it.
Hispanic Marketing & Public Relations
Understanding and Targeting America's Largest Minority
Edited by Elena del Valle
Marketers across America know Latinos comprise one of the fastest growing and most important markets in the country today. In Hispanic Marketing & Public Relations 19 experts present a snapshot of the state of this market and discuss in detail its varying characteristics. Find
out
• Who they are
• Where they live
• What are their lifestyle preferences
• Their perceptions and behavior
• Myths about Latinos
• Demographic data and projections
• Research strategies
• Online usage
• Public relations and their return on investment
• Electronic publicity
• Online, print and broadcast media
• How to use entertainment to reach Hispanics
• Media training
Contributing Author
Dora Tovar, M.P.A.
Proceeds benefit a 100 percent volunteer driven national nonprofit dedicated to Hispanic
marketing excellence, the Hispanic
Marketing & Communication Association
To order your copy contact:
Poyeen Publishing
2901 Clint Moore Road #265
Boca Raton, FL 33496
http://www.poyeen.com
(561) 892-0494
sales@poyeen.com |
