FORT WORTH, Texas--(BUSINESS WIRE)--April 29, 2005--Developing effective PR campaigns for the Hispanic market involves more than just understanding the language or good translations of your message from English. A complete campaign must involve knowledge of the culture and the audience.

During the May 11 meeting of PRSA's Greater Fort Worth Chapter, nationally acclaimed speaker Dora Tovar will discuss best practices and pitfalls to avoid when developing a culturally-relevant PR campaign.

Tovar is president and managing partner of Tovar Manriquez Group and director of public relations for The Bravo Group, a top U.S. Hispanic advertising and communications agency.

The Hispanic media has been growing in virtually every market, Texas in particular, and numerous local agencies have attempted to redefine their services to meet the demand without understanding the complexities of the culture. Tovar will highlight well-developed campaigns that are relevant to Hispanics and capture the interests of the fast-growing consumer segment.

Next at Greater Fort Worth PRSA ...

Who: Hispanic public relations expert Dora Tovar

Date: Wednesday, May 11

Time: 11:30 a.m. - 1 p.m.; lunch at noon

Site: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor

Parking: Free valet in parking garage at Seventh and Commerce streets (get ticket validated)

Cost: $20 members, $23 non-members, $18 students. RSVP by noon Friday, May 6: rsvp@fortworthprsa.org

---

Contact:

     Walker Texas Writer, Fort Worth
     Kathy Walker, 817-335-1787
     mobile: 817-991-9105